E-Business and Innovation graduate demonstrates value of Web 2.0 for knowledge exhange
MSc in E-Business and Innovation graduate Chris Ramsbottom returned to Lancaster recently to give a guest lecture on how his company, Premier Farnell, uses Web 2.0 technologies to facilitate knowledge exchange.
Chris, who completed the MSc in E-Business and Innovation (EBIN) in 2007, demonstrated Premier Farnell’s new online community, element14, and the company’s use of social media.
Premier Farnell distributes electronic components to millions of Electronic Design Engineers (EDEs) around then globe. element14 is a new online information and collaboration portal aimed at this unique customer base.
element14 utilises Web 2.0 technologies to allow EDEs to share information, access free tools and software, and acts as a one-stop-shop to allow them to do their jobs more effectively and efficiently. Chris spoke to students about the challenges of starting a new online community from scratch, the various internal and external stakeholders involved, and finished by talking about the role of social media in the launch of element14 and its wider use in providing customer support and feedback.
As well as this lecture, Chris also attended an EBIN workshop and worked with the students to help provide real-life business scenarios of the topics that they were discussing that week.
2 years ago • 9 notes
